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Callback request: how to make sure your customer is actually called back.

Callback request: call your customer back on time

Tuesday, 10:42. Mrs Jansen calls about her quote. You answer. Mark made the quote and is in a meeting until half past eleven. “Mark will call you back before two,” you say. You pass it on to Mark, with a short note.
At 11:31 Mark sees the request. He also sees her message from yesterday. He calls back from the business number. She answers straight away.
Only his coffee has gone cold by now.

In short: a callback request is a note for a colleague to call a customer back. Write down who called, on which number, why and what you promised. Give the request to one colleague. They call back from the business number, so the customer recognises the number.

What is a callback request?

A customer calls. The colleague who can help them is not available. You note that the customer wants to be called back and pass it on. That is a callback request. You also hear it called a phone message or callback note.

With a missed call, nobody answered. With a callback request, someone did answer. So the customer has already heard a voice and been given a promise.

What goes in a callback request?

Five things. Nothing more is needed.

  1. The customer’s name.
  2. The number they want to be called on.
  3. Why they called, in one sentence.
  4. What you promised. For example: called back before 14:00.
  5. When they are not available. For example: in the car after 15:00.

An example:

Mrs Jansen, on her mobile. Question about quote 114: can the delivery be a week earlier? Promised: called back before 14:00. Not available after 15:00.

Do not write down more than you need to call back. That is also the rule under the GDPR. You may not process more personal data than you need for your purpose (Dutch Data Protection Authority). Is it about something sensitive, such as health? Then just write: question about her file.

What do you tell the customer?

Say who will call them back and when. “Mark will call you back before two.” Then the customer knows where they stand.

Only promise what you can deliver. Don’t know when Mark is free? Then say: “You will be called back today.”

Check that the number is right. Is the customer calling from work and will they be at home later? Then they may want to be called on another number.

Who calls back?

Give every callback request one name. Then everyone knows who is doing it.

Can that colleague not manage it in time? Then they pass the request on to someone else. With the note. So the customer does not have to tell their story again.

Call back from the number the customer knows

Is your colleague calling back from their own mobile number? Then the customer does not know that number. An iPhone can silence calls from unknown numbers and send them to voicemail. That setting is called Silence. An iPhone can also ask an unknown caller why they are calling, before the phone even rings (Apple).

So call back from the business number. That is the number the customer called themselves. Does their phone ask why you are calling? Say your name, the company and that they asked to be called back.

It can work like this

At RippleCom, calls, WhatsApp and SMS come in on your company’s number. You answer and your colleague is not available? Then you pass the conversation on to them, with a note. That is your callback request.

The request reaches your colleague in one overview. They see your note, the customer’s messages and who called them before. They call back from the business number. The number the customer called themselves.

Read more about calling on your own business number and about a phone system with WhatsApp.

Further reading

Frequently asked questions

What is a callback request?

A note for a colleague to call a customer back. The customer called, the right colleague was not available and someone else answered. You also hear it called a phone message or callback note.

What goes in a callback request?

The customer’s name, the number they want to be called on, why they called, what you promised and when they are not available. Nothing more is needed.

What is the difference between a callback request and a missed call?

With a missed call, nobody answered. With a callback request, a colleague answered and passed it on. The customer has then already been given a promise.

How quickly should you handle a callback request?

As quickly as you promised the customer. When you answer, name a time your colleague can keep to. Then stick to it.

Why doesn’t a customer answer when I call back?

You may be calling from a number they don’t know. An iPhone can silence such calls and send them to voicemail. So call back from the business number the customer called themselves.

May I put personal data in a callback request?

Yes, as far as you need it to call back. Name, number and the reason in one sentence. Under the GDPR you may not process more data than you need for your purpose.

How does a callback request work in RippleCom?

You pass the conversation on to your colleague, with a note. They see the request in one overview, with the customer’s messages and earlier calls. They call back from the business number.

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