WhatsApp for organisations

The Use of WhatsApp in Business Communication

A frequently asked question we hear is: why use WhatsApp instead of traditional communication channels? Our answer is simple: telephony and voice calls offer immediate answers, yet it is common to find people unreachable. Furthermore, research suggests that 70% of individuals experience ‘phone anxiety’. Meanwhile, email today is often swamped with other messages, leading many companies and individuals to respond late; the average response time for email is now 24 to 48 hours.

WhatsApp provides the missing link. It enables direct contact the moment attention is captured. This allows organisations and their customers to communicate faster, increasing engagement and speeding up information delivery—all via your existing business landline.

Why WhatsApp?

WhatsApp has proven to be a fantastic and effective communication channel for personal purposes. Curiously, its business potential remains underutilised. WhatsApp offers a low-threshold way to exchange messages quickly, including text, images, videos, and more. For professional purposes, WhatsApp offers numerous advantages:

1. Direct Interaction

With WhatsApp, organisations can suddenly communicate directly with customers and partners. Once a message is sent, there is a high probability it will be read immediately (an open rate of 70% within 20 minutes) and answered (with a conversion rate of 20%). This ensures rapid and efficient communication, which is essential in a business environment where the line between work and private life is blurring.

2. A Personal Touch

WhatsApp allows companies to interact with customers and partners in a personal way, directly from your existing phone number. The informal nature of the platform often makes customers feel more at ease and more willing to ask questions or provide feedback. Dialogue is crucial here, as it allows an organisation to improve.

3. Multimedia Capabilities

A major advantage of WhatsApp is the ability to share various media types, such as images, videos, and voice notes. Being able to share multimedia files quickly makes it easy to convey complex information, clarify context, or add visual elements to keep a conversation light.

Why RippleCom: The Key to Effective WhatsApp Communication

For business purposes, the full potential of WhatsApp as a communication channel can now be realised. This requires an organised and coordinated approach. RippleCom was developed with the understanding that while WhatsApp is vital for business, it must be applied correctly. That is why RippleCom is designed as a Team Inbox. The Team Inbox allows companies to collaborate as a team, route conversations, add internal context, and respond faster to WhatsApp messages from customers and partners.

With RippleCom, businesses can:

Centrally manage and route all incoming WhatsApp messages to the right people

Add internal notes for context and follow-up

Track conversations with smart notifications to stay constantly informed

Respond efficiently to customer questions and requests

Engage in structured dialogue with customers and partners

In short, RippleCom provides organisations with the full suite of capabilities needed for secure and effective communication. We use WhatsApp because 13.8 million Dutch people already do. By choosing RippleCom, organisations can reap the benefits of WhatsApp while streamlining and professionalising their communication.