WhatsApp for whom?
Businesses, institutions and governments strive for personal contact.
Good communication is essential for the success of any organisation. We know that from our parent company RebelBlue.eu. According to research and experience, the success of every project or the achievement of organisational goals lies in transparent communication. This applies to interaction with external parties (such as customers, citizens, participants, patients, or guests) and internal parties (colleagues, fellow volunteers, or family). The essence is answering customer questions, coordinating projects, or collaborating with colleagues. Effective communication is of great importance for the smooth running of daily affairs and achieving strategic goals. With the rise of digital communication platforms, it’s easier to stay in touch.
Communication nowadays is fast. The right information at the right time requires a professional approach to streamlining communication. Sometimes an email is more than enough because formal recording with a high degree of archiving potential offers sufficient functionality. In the case of incidents—disruptions in daily processes—responding quickly and adequately is important, given the impact of the incident. Digital communication platforms offer a solution for fast communication. Scaling this to multiple people presents a problem because context is not immediately clear or complete, or can be misinterpreted.
WhatsApp is the most popular platform for personal communication worldwide. With as many as 2.8 billion (!) daily users, 35% of the world’s population uses this communication platform. Did you know it can also be very valuable for business use? Only 200 million companies worldwide are using this smart digital platform. So there’s an open opportunity for every organisation. WhatsApp is no longer just for informal conversations between friends and family. More businesses are discovering the benefits of WhatsApp in daily operations. Just like the rise of email was about 20 years ago, WhatsApp is an effective means for efficient business communication.
The growing popularity of WhatsApp among friends and family has led to a natural extension into professional environments. After all, colleagues also use WhatsApp among themselves, in groups and in daily communication with each other. More and more organisations in Europe are embracing WhatsApp as a valuable communication tool with their customers to narrow the gap between the customer and the organisation and facilitate collaboration within their teams.
With the arrival of WhatsApp Business, the professional gets a tool in hand to separate business and personal communication. A separate application where business communication goes through a different communication flow. And it can be ignored as soon as there’s a holiday or other unavailability. Private conversations continue via personal WhatsApp. That is a focus ‘inwards’. After all, the colleague is ‘nice and free’ but the customer is not helped. They are forgotten. It’s time for a customer-oriented focus ‘outwards’. A central environment in which all conversations can come together. Where professionals support each other in answering questions. Providing the information at the right time.
With that, WhatsApp suddenly takes on a different meaning. After all, evidence and rebuttals in a court of law are essential and make the difference between profit and loss. Transcripts can be downloaded as evidence. Soon an article will appear on the legal side of WhatsApp in the courtroom.
One of the most exciting developments in the field of business communication is the emergence of RippleCom. Different from WhatsApp Business. The only WhatsApp team inbox. This innovation offers organisations the chance to look ‘outwards’, where the customer is located. Professionals can back each other up by working together. Because professionals are able to manage all their WhatsApp messages in one central location. This makes it easier to communicate with customers and collaborate effectively with colleagues.
With the WhatsApp team inbox, companies can organise conversations, assign them to team members, and respond quickly to customer questions and requests. We stop the hassle of forwarding messages to different employees or missing important communication and context. Or worse, that internal information ends up externally. Everything you need is at your fingertips in one clear inbox. That is not all. RippleCom is the only one that offers a WhatsApp Team Inbox where internal messages can be added directly to conversations. This means no context is lost. Within customer conversations, internal notes and assigning to team members with the right information gives a boost to direct customer communication.
By using the RippleCom WhatsApp team inbox, organisations can improve their communication and optimise work processes. Whether it’s coordinating projects, managing customer questions, or planning meetings, the RippleCom WhatsApp team inbox makes it easier than ever to manage everything in one place. Quality checks on conversations have never been so easy. Download transcripts to add them to a file for discussion or as input for improvement. Or as evidence in court, quickly and clearly.
Furthermore, the WhatsApp team inbox offers the possibility to automate conversations with the rise of AI. This eliminates repetitive tasks and increases productivity. By utilizing advanced features such as automated replies and message scheduling, organisations can streamline their communication process and save valuable time.
If your organisation is not yet using the WhatsApp team inbox, it’s time to make the switch. By taking advantage of this powerful feature, you can improve communication with your customers (or other target groups), strengthen collaboration within your team, and increase overall efficiency. What are you waiting for? Discover the benefits of the WhatsApp team inbox today and give your business an edge in the modern business world.
