WhatsApp for whom?
Businesses, institutions and governments strive for personal contact.
There are three types of WhatsApp. WhatsApp that is free. WhatsApp is free for personal use. WhatsApp that we use for family and friends. WhatsApp Business is also free. WhatsApp Business that sole traders use to separate work and private life. And there is WhatsApp RippleCom. RippleCom is for organisations that want to be ready for their target group with their team. Investing in RippleCom means profit in time, involvement, and conversion. After all, communication is the key and RippleCom is the master key.
We communicate like crazy with each other via WhatsApp. Billions of messages are exchanged worldwide between 2.8 billion users. Nice that WhatsApp is free. This free solution was developed to exchange messages and media quickly and simply between people on the two largest mobile operating systems with Android (Samsung, etc.) and iOS (iPhone by Apple).
WhatsApp Business was added as a free solution to support business users (mainly one-man businesses) in keeping ‘work and private life’ separate. In this way, companies can be reachable for business partners and private partners stay private. Work and private communication no longer run in sync. WhatsApp Business is therefore often used to use two WhatsApps on the phone.
Businesses massively reach their target group via email. Email funnels do not yield the desired result. Recent research shows that the average open rate for email marketing is only 21.33%, while the average click-ratio is even lower; at 2.62%. “Read-ratios” are not really read-ratios; if the user clicks on the mail by mistake, it counts as a “read-ratio”. So this is certainly not entirely pure!
Then we have “click-ratios”. The recipient who has opened the email and clicks through via that email. That’s usually where the explanation and success of the email campaign stops. Asking about the “conversion ratio” on the email mailing leads to a vague reaction that the information only comes from Analytics (Google) and email programs. In short, on estimated values and not hard figures.
With AI, texts are being made nowadays. Fine! Still, the read-ratios stick around 21.33% (then you’re doing well in Marketing-land). Then the click-ratios of 2.62% are already experienced as very high. Where we filter again for outliers and other matters. This means that of every 1000 emails sent, only 213 are opened and only 26 people click through. We at RippleCom find that organisations have enormous opportunities to reach their target group.
WhatsApp for the business market is currently being deployed in a limited way. That has to do with the ignorance of the possibilities. Now organisations are reachable to also have a more professional appearance via that channel. Even organisations that want to seem professional use WhatsApp Business. Because that is free. Free to use to be reachable via that channel as well. Installed on one phone. Imagine: a customer asks a complex question. With free WhatsApp Business, an employee answers, without consultation with colleagues or it being clear who sends the answer. This can lead to incomplete or incorrect information.
With luck, “WhatsApp Web” is used. Then up to four people (plus 1 on the phone) can conduct a conversation with a customer for free. Via WhatsApp Business. That’s already quite something, because being reachable via the most used platform WhatsApp is already distinctive. The big advantage is that those organisations already see that customers no longer call (70% has a form of phone anxiety) and email boxes are packed with many unread messages and everything ‘neatly in folders’. Although WhatsApp Business is free, it lacks crucial functions for team communication. For example, you cannot see who replied to which message, which leads to confusion and double work. There is also no possibility for internal notes or forwarding conversations to colleagues.
The WhatsApp RippleCom solution is there for teams that DO want to collaborate. Where with WhatsApp Business you cannot see who sent which message, with WhatsApp RippleCom you can. Different from free WhatsApp, RippleCom offers a central environment where all team members can collaborate. You see exactly who replied to which message, can consult internally without disturbing the customer, and easily forward conversations to the right colleague. Internally, communication is clear and transparent. That is why you work with RippleCom with an unlimited number of users. That is standard in the monthly amount. Work from a central environment that works on every device. So no separate apps. Just one RippleCom with your team. That’s where the first saving and payback moment lies: efficient communication and higher customer involvement.
The reason for RippleCom with your own each user account is simple: security and transparency. See who needs to take action. Get automatically reminded for follow-up. When it suits you. WhatsApp RippleCom can always be done in between. Send the conversation internally just like you transfer a phone to a colleague. Add internal notes to clarify the conversation. A fast answer, no full mailboxes. Little phone pressure. For example: a customer has a technical question. With RippleCom, customer service can forward the conversation directly to a technical specialist, including internal notes about the situation. This way the customer quickly gets the right answer from the organisation, without being sent from pillar to post.
Organisations can easily reach their target group via WhatsApp. After all, the target group is already there: 99% of the Dutch (98% of Europeans) use WhatsApp. Stand with your organisation among the friends and family of your target group. Let them proceed to direct action. And the marketing figures don’t lie! The calculation example.
A WhatsApp bulk message is sent via RippleCom to 1000 individual WhatsApp (phone numbers). In the first 20 minutes, 75% of the messages are read. In the 24 hours following, 99% of the messages are read. For comparison: this is 21.33% for email. Then the click-ratio follows. That lies between 45%-65%. So 650 people click further (instead of 26 people via email). Naturally measurable via Google Analytics. And then from this follows a conversion ratio of 16%-24%. So 240 people place an order/make an appointment/fill in a survey et cetera. Or: Of the 1000 people, 240 people take direct action.
Email addresses are no longer ‘gold’. Newsletters are hardly read anymore. On average, people have 2 to 3 email addresses to receive ‘private’ and spam (newsletters) and then throw them away immediately (67% do not read the mail!). With RippleCom you therefore collect phone numbers. Phone numbers are the new gold. Phone numbers are the online citizen service numbers (BSN). Most people, after all, primarily use 1 mobile phone. That’s where you want to be as an organisation. So here you are going to earn on conversion with WhatsApp. Within two weeks, the annual costs of WhatsApp RippleCom are paid back.
WhatsApp is free in personal use. That makes it so effective. That is why RippleCom is the smartest choice for businesses. It offers what free WhatsApp lacks: professional team collaboration, transparency, and advanced functions. With RippleCom you reach your customers directly. You achieve higher read ratios and conversions than with email. You invest in better service, higher efficiency, and more turnover. The choice is simple: do you want to be only ‘free’, or communicate effectively? RippleCom makes the difference. That is worth every penny.
With email you are presented with how many people read your message. Without taking ‘opening by mistake’ into account. Then click-ratios are treated. Note, those are not conversions! With WhatsApp RippleCom we find the open-ratio and the click-ratio an old-fashioned thought intended to cover marketing. It’s about the conversion ratios! THEN you get into contact with your target group. So WhatsApp is free? If you don’t want to earn or save anything with WhatsApp, it also costs you nothing, except time. If you do want to communicate effectively and professionally, then RippleCom is available within two working days.
