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In the ever-changing world of digital communication, WhatsApp plays a crucial role for companies. Companies, healthcare institutions, and governments strive to offer a personal and effective service to their target group. That can be customers, patients, residents, or guests. WhatsApp has an enormous user base worldwide. WhatsApp offers two prominent solutions for business use: the WhatsApp Business App and WhatsApp via RippleCom. This comparison helps you make the ideal choice for your organisation.
WhatsApp Business App is designed with a focus on small and medium-sized enterprises (SME). The WhatsApp Business App makes it possible for organisations to create a business profile, complete with all essential information such as contact details, opening hours, and an overview of products or services. This app is known for its ease of use. Even organisations with little technical experience can effortlessly start communicating with customers via WhatsApp. Despite its accessibility, businesses may quickly reach the limits of the app—in particular, the manual management of messages and the limited possibilities for automation. Furthermore, collaboration is not possible because communication is 1-on-1.
For organisations that have a greater communication need, WhatsApp via RippleCom offers an effective solution. This service brings together the extensive functionalities of WhatsApp with the advanced automation and integration possibilities of RippleCom. The central team inbox was developed to stimulate collaboration. From one application, all WhatsApp communication is central and secure. With accessible possibilities, organisations can benefit from AI-driven assistants and direct communication via website widgets. It is even possible to easily integrate the service with existing business systems. This makes personalised communication at scale possible. RippleCom optimises customer service and increases customer engagement without compromising the accessibility for your customer or your colleagues.
The WhatsApp Business App scores excellently in terms of user-friendliness. It has an intuitive interface and essential functions that do not require extensive technical knowledge. This makes it an ideal option for small businesses or entrepreneurs just starting out. WhatsApp via RippleCom might seem like a challenge due to its advanced possibilities. The setup is equal to the ease of use of WhatsApp. Thanks to the integration with RippleCom, it remains just as accessible and user-friendly as the WhatsApp (Business) App.
While the WhatsApp Business App offers handy basic tools such as automatic greetings and quick replies, WhatsApp via RippleCom goes a step further. In addition to the central team inbox that makes it possible to also WhatsApp internally with colleagues, it also offers extensive automation and integration possibilities with, for example, CRM systems. This development is particularly suitable for organisations looking for scalability and in-depth personalisation in their communication strategies.
The choice between the WhatsApp Business App and WhatsApp via RippleCom ultimately comes down to specific needs and professional collaboration. If your organisation has size and growth plans, then communication must scale along. For sole traders/SMEs, the WhatsApp Business App offers a simple and direct way to start. However, for organisations such as government and enterprises that want to make their communication accessible and want to automate, integrate, and optimise for maximum efficiency and growth, WhatsApp via RippleCom presents itself as the ultimate tool for success.
By carefully considering your current needs and future objectives, you can make the best decision that not only improves the customer experience but also contributes to the sustainable growth of your enterprise in the digital age.
