WhatsApp for whom?
Businesses, institutions and governments strive for personal contact.
WhatsApp Business is a messaging application specifically for the business market, primarily aimed at sole traders and small startups. At its core, it offers features to separate private and business messaging, helping professionals communicate more efficiently.
The most notable feature—and limitation—of WhatsApp Business is that it can only be used on one phone with one account. This presents a hurdle for companies with multiple employees. There is no oversight on team collaboration; staff responsible for customer comms work in isolation. Sharing one account leads to confusion, especially when multiple people need access simultaneously. It becomes impossible to see who said what.
Although intended to streamline communication, the standard app has major drawbacks. The primary disadvantage is the lack of team collaboration tools, oversight, and control. It is designed for individual use and lacks an integrated Team Inbox or the ability to have internal discussions within a customer chat. As a result, teams often revert to email, which is slower and less responsive.
WhatsApp via RippleCom software is the professional version of WhatsApp Business. Designed from the ground up to support team collaboration, RippleCom allows multiple users to work together from one secure Team Inbox. The result is a single point of contact for the customer and a unified voice for your organisation. You can see exactly who responded to which customer and add internal notes or “tags” for context.
RippleCom offers advanced features for routing and handling conversations. Teams respond more efficiently to queries by routing them to the right specialist. This improves customer service and satisfaction.
In summary: while WhatsApp Business is a valuable tool for individuals, it has significant limitations for teams. RippleCom was designed to solve these problems with low-threshold, advanced features for collaboration. Professionalise your organisation and achieve better results with a very low entry barrier.
