The Use of WhatsApp in Business Communication

The frequently asked question we often hear is: why should I use WhatsApp instead of traditional communication channels? Our answer to this is simple: telephony and phone calls provide immediate answers, but often you can't reach the person. Moreover, 70% of people have phone call anxiety. Email is nowadays flooded with other messages. Many companies and people respond to emails late. The average response time for email is 24 to 48 hours. WhatsApp offers the missing link. It allows for direct contact as soon as attention is there. This enables organizations and their customers to communicate more quickly, increases WhatsApp engagement, and speeds up information delivery.  On your existing business phone number.

Why WhatsApp then?

WhatsApp has proven to be a fantastic and effective communication channel for personal purposes. Business purposes are not yet fully exploited, which is remarkable. WhatsApp offers a low-threshold way to quickly exchange messages, including text, images, videos, and more. For business purposes, WhatsApp offers numerous benefits:

1. Direct Interaction

With WhatsApp, organizations can now communicate directly with customers and relations. Once a message is sent, there is a high chance it will be read immediately (a 70% open rate within 20 minutes) and answered (with a 20% conversion rate). This ensures fast and efficient communication, which is essential in the business environment where the boundary between work and personal life is getting smaller.

2. Personal Approach

WhatsApp allows businesses to interact with customers and relations in a personal way. Straight from your exisiting business phone number. The informal nature of the platform often makes customers feel more at ease and more willing to ask questions or give feedback. Here, the dialogue is important again, as an organization can improve.

3. Multimedia Capabilities

The great advantage of WhatsApp is the ability to share various types of media, such as images, videos, and voice messages. Being able to quickly share multimedia files makes it easy to convey complex information to clarify context or add visual elements to a conversation to keep it light.

Therefore Ripplecom: The Key to Effective WhatsApp Communication

For business purposes, the full potential of WhatsApp as a communication channel can now be utilized. This requires an organized and coordinated approach. That's why Ripplecom was developed, which understands that WhatsApp is important for business purposes but must be applicable. Therefore, Ripplecom is designed as a team inbox. The team inbox enables businesses to collaborate with the team, route conversations, add internal context to the conversation, and respond more quickly to WhatsApp messages from customers and relations.

With Ripplecom, businesses can:

• Centrally manage and route all incoming WhatsApp messages to the right people
• Add internal notes for context and follow-up
• Track conversations through smart notifications and always stay informed
• Efficiently respond to customer questions and requests
• Engage in dialogue with customers and relations in a structured manner

In short, Ripplecom offers businesses the full set of capabilities that organizations need to communicate effectively. For that, we use WhatsApp, just like 99% of people. By using Ripplecom, it provides the solution for organizations to reap the benefits of WhatsApp. At the same time, communication is streamlined and professionalized.